Your feedback and the purchasing power of the thousands who have pledged to Make it Possible is forcing supermarkets and smallgoods producers to respond. As a result, they are shifting away from factory farmed, towards higher welfare products AND are introducing more meat-free options.
Following the overwhelming community response to Make it Possible, and in a HUGE win for hens, Woolworths became the first Australian supermarket to commit to a phase out of ALL cage eggs.
In 2009, cage eggs made up 70% of all eggs sold at Woolworths. In just four years this dropped to 50%, and, by 2018 there will be no hens suffering in cages to supply eggs to any Woolworths store!
And the good news doesn't stop there. Woolworths also committed to no longer using cage eggs as an ingredient in their home brand products and to labelling the hen stocking density on Woolworths Select free range eggs.
The supermarket had previously announced that its home brand of fresh pork was already 98% 'sow stall free' and that this would increase to 100% by mid-2013.
This welcome news means tens of thousands of mother pigs will no longer be confined to small crates (called sow stalls) for up to 4 months during pregnancy, and that millions of hens could be free from battery cages.
Other retail heavyweights are starting to move on animal welfare too, with Coles announcing that it would phase out two of the cruellest factory farming practices from their home brand products by January 2013 — a year ahead of their committed phase-out date.
All of their home brand pork, bacon and ham now comes from farms where mother pigs aren't kept in sow stalls during pregnancy; and their Coles brand eggs are cage free.
Woolworths and Coles should be applauded for taking such important steps to end some of the worst cruelties of factory farming. By emailing their head office, you can also encourage both Coles () and Woolworths to continue to take steps to eliminate other cruel practices — such as confining mother pigs in 'farrowing crates' after their piglets are born, and surgical mutilations on young piglets and chicks without pain relief.
As people ask more questions about where their food comes from, smallgoods suppliers are also being forced to change. As a result, many have started to shift their range away from factory farmed products to introduce more higher welfare alternatives.
With more and more Australians deciding to make the ultimate choice for animals and go meat-free, the availability of alternatives to animal products is on the rise. There has been a recent spike in the number of vegetarian and vegan products being stocked on supermarket shelves and advertised on TV — making it even easier for people to eat fewer animal products or go meat-free.
With your help, the promise of a world without factory farming has never been more real. By sharing Make it Possible with your friends; making kind choices at the checkout; and making your voice heard to supermarkets — you can help improve the lives of these animals.
If you do too, join others who are making a kinder world for animals possible. Sign the pledge.