If you live with animals, like animals or want to know the answers to these questions, then this warm, challenging, funny and, above all, deeply moving talk is a must watch.
As Dr Melanie Joy explains in a series of fascinating thought experiments, understanding what underlies our views about animals frees us to make more conscious choices about how we treat them.
Parental discretion is advised, as the talk addresses issues related to farming and slaughter.
Inspired? Find out more about how most animals are raised for food in Australia and how you can make kinder choices.
If you do too, join others who are making a kinder world for animals possible. Sign the pledge.