Ethical concerns are playing an increasingly important role in purchasing decisions. Rather than addressing these concerns, it seems that producers have instead tried to obfuscate and hide the truth about what is going on behind closed doors.
It can sometimes be difficult to interpret what the labels on animal products actually tell you about the way animals were treated. Free-range, free to roam, cage free, organic ... what does it all mean?
If you've taken the pledge to refuse factory farmed products, then we'll show you how to see through marketing spin to know what labels really mean. Use our handy guides to inform your shopping decisions, and make kinder choices at the check-out.
If you do too, join others who are making a kinder world for animals possible. Sign the pledge.